bringing bold ideas to life
chlorophyll IPs
- chlorophyll believes that branding is essentially about alignment.
- It uses its proprietary brand tools and models to first clearly define the brand and then align all its aspects to this definition.
anthrop™
- Our most-validated brand definition model.
- anthrop™ is chlorophyll’s copyrighted model that allows the brand to relate to the human opportunity rather than just product or category opportunity. It is used to define product or service brands.
- When we started chlorophyll in 1999, the big schools of branding were from the US and from Europe.
Our scrutiny led to the following issues with their models:
- 1. They did not provide enough guidance on creating new brands (as opposed to extending old ones)
- 2. They did not provide enough guidance on service and corporate brands (as opposed to product brands)
- 3. They did not take into account the emerging realities of the role of brands (even more relevant in the digital era!)
Therefore, we created anthrop™, a model for product (one key stakeholder: consumer) and service (two key stakeholders: customer and customer-facing executives) brands.
anthrop™ answers the following questions:
- Social Context: what is the customer mindset that the brand will address?
- Brand Core: what is the unchanging idea (beyond the category) that will drive the business?
- Brand Territory: what can make the brand distinctive in its current category?
- Brand Behaviour pillars and linkages across variants: how will the brand come to life for its stakeholders?
- Customer Proposition: how will the brand solve a problem and create both functional and emotional benefits for its consumers?
The anthrop™ model
wholon™
- A model for both communication & behaviour.
- The wholon™ model underlines chlorophyll’s belief that a brand is expressed not just in communication, but also in behaviour.
- Every brand has two aspects: the unchanging and the changing.
- The unchanging aspect refers to the timeless idea and belief system that the brand stands for. This idea is independent of the category that the brand exists in. This is an aspect that is internal to the brand and its owners.
- The changing aspects of the brand are how it comes to life, through what the brand says (brand communication) and what the brand does (brand behaviour).
- The totality of the changing and unchanging aspects is called the brand experience, and this is how all stakeholders of the brand engage and interact with the brand.
- The model wholon™ captures this essence, clearly showing how the idea at the heart of the brand (Brand Core) comes to life through changing brand communication and behaviour for all its stakeholders.
The wholon™ model
ideantity™
- An unforgettable expression of a brand’s essence.
- An ideantity™, unlike a logo, captures the essence of a brand, through a combination of brand name, visual idea and brand line.
- At chlorophyll, we believe that there should be no gap between what a brand believes in and its expression.
- An ideantity™ is a two-second communication that helps establish the brand idea. This is based on the idea of the ‘adaptive unconscious’ as proposed by Malcolm Gladwell in his seminal text ‘Blink’.
- This states that as human beings, we have an emotional response to any stimulus, before a rational response. Therefore, it is critical that any communication tool establishes this emotional connect with its users at first exposure, such that it occupies a distinctive place in the most expensive real estate on earth, namely, human memory!
- An ideantity™ represents the idea behind the brand, rather than the category. Therefore, it makes it instantly distinctive and differentiated in any category.
The ideantity™ model
litmosi™
- India’s first corporate brand alignment tool.
- litmosi™ is intended to provide a roadmap to building an organisational culture, where values and behaviours are perfectly aligned.
- It is based on chlorophyll’s study of organization’s worldwide; the options of beliefs and practices have emerged out of this study. Its objective is not to create a ‘formulaic company’ based on the “one size fits all” principle. For example, a CEO may believe that some of the beliefs or practices indicated in the list do not apply to their business or company. That is perfectly valid. The tool allows you to reject what is not applicable.
- litmosi™ points you towards the right questions. And its analysis is intended to point you towards the set of actions valid for your organisation, rather than giving you ‘standardised’ solutions. As we said, litmosi™ is quick, insightful, actionable and affordable.
How the tool works
- In Step One, litmosi™ makes visible the gaps in alignment (if any) between your organisation’s beliefs and its behaviour (basically, does it walk the talk?).
- In Step Two, litmosi™ makes visible the gaps in alignment (if any) between your beliefs and your employees’ beliefs.
- litmosi™ then provides you snapshots of the emerging patterns.
- This provides the leadership with a clear action plan of where interventions are needed to align the organization’s culture in a direction that is fitting with the intended values.
The litmosi™ model
- litmosi™
- Brand naming & ideantity™
- Manufacturing
chlorophyll innovation lab™
- The crucible of innovation beyond brands.
- The innovation lab fosters innovation by creating innovative products, solving ‘wicked’ problems through a customised innovation dash and creating an innovation culture in organisations.
- Our definition of innovation is pretty simple: the ability to make cross-connections to create revolutionary solutions.
- To make these cross connections, one needs a diverse set of ideas, talents, technologies and an ability to cross-pollinate these.
- That is why we have set up India’s first dedicated innovation collective.
- An ecosystem of 800+ global innovators that form fluid cross-functional teams to deliver moonshots for brands and businesses.
- The ecosystem includes technologists from MIT Media Lab, Artists from JJ School of Arts, Deep Learning focussed start-ups, virtual reality film-makers, neuroscience-based researchers and more!
What differentiates us from others?
-
Custom-built thinking
No cookie-cutter solutions. A five-member team assembled afresh for every problem statement. -
Collaboration at the core
No agency-client separation. Every solution is co-developed with the client and ensures execution viability right from the start. -
Turnkey solutions
We live by the ‘an idea is only as good as its execution’ principle. So, we take on end-to-end responsibility of bringing alive every idea proposed. -
Unique revenue model
We put our money where our mouth is. We have flexible revenue models based on performance, revenue sharing or equity ownership.
The innovation lab™ model
our unique offerings:
1. integrated brand engagement innovation
- We create: engaging integrated initiatives that merge the real world with the digital world.
- You get: exponential earned media that generates headlines, captures the imagination and inspires people to action.
3. business design or transformation
- We create: blueprints to create new business solutions or radically transform existing businesses.
- You get: increased market share, GTM strategies, UI/UX solutions, new business offerings, new revenue streams, improved business efficiencies.
5. innovation dash™
- We conduct: a proprietary two-day problem-solving dash to solve any clearly defined business problem.
- You get: guaranteed executable solutions co-developed by external and internal innovators along with the client’s team.
2. IP development
- We develop: ‘moonshot’ ideas to solve difficult business or brand problems that agencies or consultants can’t solve for you.
- You get: new or improved products, services, online or offline customer experiences, proprietary technology.
4. start-up culture within companies
- We develop: an integrated culture transformation programme focussed on creating a ‘innovation first’ mindset within companies.
- You get: idea incubation systems, open innovation platforms, employee engagement and campus connect programs.
6. idea incubation
- We help: incubate, fund and launch innovative solutions and ideas by students, independent innovators, entrepreneurs and thinkers via a unique innovation residency programme.
- You get: a platform to turn your ideas, prototypes or passion projects into viable solutions that create revenue and impact.
anthrop™
- Our most-validated brand definition model.
- anthrop™ is chlorophyll’s copyrighted model that allows the brand to relate to the human opportunity rather than just product or category opportunity. It is used to define product or service brands.
- When we started chlorophyll in 1999, the big schools of branding were from the US and from Europe.
Our scrutiny led to the following issues with their models:
- 1. They did not provide enough guidance on creating new brands (as opposed to extending old ones)
- 2. They did not provide enough guidance on service and corporate brands (as opposed to product brands)
- 3. They did not take into account the emerging realities of the role of brands (even more relevant in the digital era!)
Therefore, we created anthrop™, a model for product (one key stakeholder: consumer) and service (two key stakeholders: customer and customer-facing executives) brands.
anthrop™ answers the following questions:
- Social Context: what is the customer mindset that the brand will address?
- Brand Core: what is the unchanging idea (beyond the category) that will drive the business?
- Brand Territory: what can make the brand distinctive in its current category?
- Brand Behaviour pillars and linkages across variants: how will the brand come to life for its stakeholders?
- Customer Proposition: how will the brand solve a problem and create both functional and emotional benefits for its consumers?
The anthrop™ model
wholon™
- A model for both communication & behaviour.
- The wholon™ model underlines chlorophyll’s belief that a brand is expressed not just in communication, but also in behaviour.
- Every brand has two aspects: the unchanging and the changing.
- The unchanging aspect refers to the timeless idea and belief system that the brand stands for. This idea is independent of the category that the brand exists in. This is an aspect that is internal to the brand and its owners.
- The changing aspects of the brand are how it comes to life, through what the brand says (brand communication) and what the brand does (brand behaviour).
- The totality of the changing and unchanging aspects is called the brand experience, and this is how all stakeholders of the brand engage and interact with the brand.
- The model wholon™ captures this essence, clearly showing how the idea at the heart of the brand (Brand Core) comes to life through changing brand communication and behaviour for all its stakeholders.
The wholon™ model
ideantity™
- An unforgettable expression of a brand’s essence.
- An ideantity™, unlike a logo, captures the essence of a brand, through a combination of brand name, visual idea and brand line.
- At chlorophyll, we believe that there should be no gap between what a brand believes in and its expression.
- An ideantity™ is a two-second communication that helps establish the brand idea. This is based on the idea of the ‘adaptive unconscious’ as proposed by Malcolm Gladwell in his seminal text ‘Blink’.
- This states that as human beings, we have an emotional response to any stimulus, before a rational response. Therefore, it is critical that any communication tool establishes this emotional connect with its users at first exposure, such that it occupies a distinctive place in the most expensive real estate on earth, namely, human memory!
- An ideantity™ represents the idea behind the brand, rather than the category. Therefore, it makes it instantly distinctive and differentiated in any category.
The ideantity™ model
litmosi™
- India’s first corporate brand alignment tool.
- litmosi™ is intended to provide a roadmap to building an organisational culture, where values and behaviours are perfectly aligned.
- It is based on chlorophyll’s study of organization's worldwide; the options of beliefs and practices have emerged out of this study. Its objective is not to create a ‘formulaic company’ based on the "one size fits all" principle. For example, a CEO may believe that some of the beliefs or practices indicated in the list do not apply to their business or company. That is perfectly valid. The tool allows you to reject what is not applicable.
- litmosi™ points you towards the right questions. And its analysis is intended to point you towards the set of actions valid for your organisation, rather than giving you ‘standardised' solutions. As we said, litmosi™ is quick, insightful, actionable and affordable.
How the tool works
- In Step One, litmosi™ makes visible the gaps in alignment (if any) between your organisation’s beliefs and its behaviour (basically, does it walk the talk?).
- In Step Two, litmosi™ makes visible the gaps in alignment (if any) between your beliefs and your employees’ beliefs.
- litmosi™ then provides you snapshots of the emerging patterns.
- This provides the leadership with a clear action plan of where interventions are needed to align the organization's culture in a direction that is fitting with the intended values.
The litmosi™ model
- litmosi™
- Brand naming & ideantity™
- Manufacturing
chlorophyll innovation lab™
- The crucible of innovation beyond brands.
- The innovation lab fosters innovation by creating innovative products, solving ‘wicked’ problems through a customised innovation dash and creating an innovation culture in organisations.
- Our definition of innovation is pretty simple: the ability to make cross-connections to create revolutionary solutions.
- To make these cross connections, one needs a diverse set of ideas, talents, technologies and an ability to cross-pollinate these.
- That is why we have set up India's first dedicated innovation collective.
- An ecosystem of 800+ global innovators that form fluid cross-functional teams to deliver moonshots for brands and businesses.
- The ecosystem includes technologists from MIT Media Lab, Artists from JJ School of Arts, Deep Learning focussed start-ups, virtual reality film-makers, neuroscience-based researchers and more!
What differentiates us from others?
-
Custom-built thinking
No cookie-cutter solutions. A five-member team assembled afresh for every problem statement. -
Collaboration at the core
No agency-client separation. Every solution is co-developed with the client and ensures execution viability right from the start. -
Turnkey solutions
We live by the ‘an idea is only as good as its execution’ principle. So, we take on end-to-end responsibility of bringing alive every idea proposed. -
Unique revenue model
We put our money where our mouth is. We have flexible revenue models based on performance, revenue sharing or equity ownership.
The innovation lab™ model
our unique offerings:
1. integrated brand engagement innovation
- We create: engaging integrated initiatives that merge the real world with the digital world.
- You get: exponential earned media that generates headlines, captures the imagination and inspires people to action.
3. business design or transformation
- We create: blueprints to create new business solutions or radically transform existing businesses.
- You get: increased market share, GTM strategies, UI/UX solutions, new business offerings, new revenue streams, improved business efficiencies.
5. innovation dash™
- We conduct: a proprietary two-day problem-solving dash to solve any clearly defined business problem.
- You get: guaranteed executable solutions co-developed by external and internal innovators along with the client’s team.
2. IP development
- We develop: ‘moonshot’ ideas to solve difficult business or brand problems that agencies or consultants can’t solve for you.
- You get: new or improved products, services, online or offline customer experiences, proprietary technology.
4. start-up culture within companies
- We develop: an integrated culture transformation programme focussed on creating a ‘innovation first’ mindset within companies.
- You get: idea incubation systems, open innovation platforms, employee engagement and campus connect programs.
6. idea incubation
- We help: incubate, fund and launch innovative solutions and ideas by students, independent innovators, entrepreneurs and thinkers via a unique innovation residency programme.
- You get: a platform to turn your ideas, prototypes or passion projects into viable solutions that create revenue and impact.
anthrop™
wholon™
ideantity™
litmosi™
chlorophyll innovation lab™
anthrop™
anthrop™
- Our most-validated brand definition model.
- anthrop™ is chlorophyll’s copyrighted model that allows the brand to relate to the human opportunity rather than just product or category opportunity. It is used to define product or service brands.
- When we started chlorophyll in 1999, the big schools of branding were from the US and from Europe.
Our scrutiny led to the following issues with their models:
- 1. They did not provide enough guidance on creating new brands (as opposed to extending old ones)
- 2. They did not provide enough guidance on service and corporate brands (as opposed to product brands)
- 3. They did not take into account the emerging realities of the role of brands (even more relevant in the digital era!)
Therefore, we created anthrop™, a model for product (one key stakeholder: consumer) and service (two key stakeholders: customer and customer-facing executives) brands.
anthrop™ answers the following questions:
- Social Context: what is the customer mindset that the brand will address?
- Brand Core: what is the unchanging idea (beyond the category) that will drive the business?
- Brand Territory: what can make the brand distinctive in its current category?
- Brand Behaviour pillars and linkages across variants: how will the brand come to life for its stakeholders?
- Customer Proposition: how will the brand solve a problem and create both functional and emotional benefits for its consumers?
The anthrop™ model
wholon™
wholon™
- A model for both communication & behaviour.
- The wholon™ model underlines chlorophyll’s belief that a brand is expressed not just in communication, but also in behaviour.
- Every brand has two aspects: the unchanging and the changing.
- The unchanging aspect refers to the timeless idea and belief system that the brand stands for. This idea is independent of the category that the brand exists in. This is an aspect that is internal to the brand and its owners.
- The changing aspects of the brand are how it comes to life, through what the brand says (brand communication) and what the brand does (brand behaviour).
- The totality of the changing and unchanging aspects is called the brand experience, and this is how all stakeholders of the brand engage and interact with the brand.
- The model wholon™ captures this essence, clearly showing how the idea at the heart of the brand (Brand Core) comes to life through changing brand communication and behaviour for all its stakeholders.
The wholon™ model
ideantity™
ideantity™
- An unforgettable expression of a brand’s essence.
- An ideantity™, unlike a logo, captures the essence of a brand, through a combination of brand name, visual idea and brand line.
- At chlorophyll, we believe that there should be no gap between what a brand believes in and its expression.
- An ideantity™ is a two-second communication that helps establish the brand idea. This is based on the idea of the ‘adaptive unconscious’ as proposed by Malcolm Gladwell in his seminal text ‘Blink’.
- This states that as human beings, we have an emotional response to any stimulus, before a rational response. Therefore, it is critical that any communication tool establishes this emotional connect with its users at first exposure, such that it occupies a distinctive place in the most expensive real estate on earth, namely, human memory!
- An ideantity™ represents the idea behind the brand, rather than the category. Therefore, it makes it instantly distinctive and differentiated in any category.
The ideantity™ model
litmosi™
litmosi™
- India’s first corporate brand alignment tool.
- litmosi™ is intended to provide a roadmap to building an organisational culture, where values and behaviours are perfectly aligned.
- It is based on chlorophyll’s study of organization’s worldwide; the options of beliefs and practices have emerged out of this study. Its objective is not to create a ‘formulaic company’ based on the “one size fits all” principle. For example, a CEO may believe that some of the beliefs or practices indicated in the list do not apply to their business or company. That is perfectly valid. The tool allows you to reject what is not applicable.
- litmosi™ points you towards the right questions. And its analysis is intended to point you towards the set of actions valid for your organisation, rather than giving you ‘standardised’ solutions. As we said, litmosi™ is quick, insightful, actionable and affordable.
How the tool works
- In Step One, litmosi™ makes visible the gaps in alignment (if any) between your organisation’s beliefs and its behaviour (basically, does it walk the talk?).
- In Step Two, litmosi™ makes visible the gaps in alignment (if any) between your beliefs and your employees’ beliefs.
- litmosi™ then provides you snapshots of the emerging patterns.
- This provides the leadership with a clear action plan of where interventions are needed to align the organization’s culture in a direction that is fitting with the intended values.
The litmosi™ model
- litmosi™
- Brand naming & ideantity™
- Manufacturing
chlorophyll innovation lab™
chlorophyll innovation lab™
- The crucible of innovation beyond brands.
- The innovation lab fosters innovation by creating innovative products, solving ‘wicked’ problems through a customised innovation dash and creating an innovation culture in organisations.
- Our definition of innovation is pretty simple: the ability to make cross-connections to create revolutionary solutions.
- To make these cross connections, one needs a diverse set of ideas, talents, technologies and an ability to cross-pollinate these.
- That is why we have set up India’s first dedicated innovation collective.
- An ecosystem of 800+ global innovators that form fluid cross-functional teams to deliver moonshots for brands and businesses.
- The ecosystem includes technologists from MIT Media Lab, Artists from JJ School of Arts, Deep Learning focussed start-ups, virtual reality film-makers, neuroscience-based researchers and more!
What differentiates us from others?
-
Custom-built thinking
No cookie-cutter solutions. A five-member team assembled afresh for every problem statement. -
Collaboration at the core
No agency-client separation. Every solution is co-developed with the client and ensures execution viability right from the start. -
Turnkey solutions
We live by the ‘an idea is only as good as its execution’ principle. So, we take on end-to-end responsibility of bringing alive every idea proposed. -
Unique revenue model
We put our money where our mouth is. We have flexible revenue models based on performance, revenue sharing or equity ownership.
The innovation lab™ model
our unique offerings:
1. integrated brand engagement innovation
- We create: engaging integrated initiatives that merge the real world with the digital world.
- You get: exponential earned media that generates headlines, captures the imagination and inspires people to action.
3. business design or transformation
- We create: blueprints to create new business solutions or radically transform existing businesses.
- You get: increased market share, GTM strategies, UI/UX solutions, new business offerings, new revenue streams, improved business efficiencies.
5. innovation dash™
- We conduct: a proprietary two-day problem-solving dash to solve any clearly defined business problem.
- You get: guaranteed executable solutions co-developed by external and internal innovators along with the client’s team.
2. IP development
- We develop: ‘moonshot’ ideas to solve difficult business or brand problems that agencies or consultants can’t solve for you.
- You get: new or improved products, services, online or offline customer experiences, proprietary technology.
4. start-up culture within companies
- We develop: an integrated culture transformation programme focussed on creating a ‘innovation first’ mindset within companies.
- You get: idea incubation systems, open innovation platforms, employee engagement and campus connect programs.
6. idea incubation
- We help: incubate, fund and launch innovative solutions and ideas by students, independent innovators, entrepreneurs and thinkers via a unique innovation residency programme.
- You get: a platform to turn your ideas, prototypes or passion projects into viable solutions that create revenue and impact.
anthrop™
- Our most-validated brand definition model.
- anthrop™ is chlorophyll’s copyrighted model that allows the brand to relate to the human opportunity rather than just product or category opportunity. It is used to define product or service brands.
- When we started chlorophyll in 1999, the big schools of branding were from the US and from Europe.
Our scrutiny led to the following issues with their models:
- 1. They did not provide enough guidance on creating new brands (as opposed to extending old ones)
- 2. They did not provide enough guidance on service and corporate brands (as opposed to product brands)
- 3. They did not take into account the emerging realities of the role of brands (even more relevant in the digital era!)
Therefore, we created anthrop™, a model for product (one key stakeholder: consumer) and service (two key stakeholders: customer and customer-facing executives) brands.
anthrop™ answers the following questions:
- Social Context: what is the customer mindset that the brand will address?
- Brand Core: what is the unchanging idea (beyond the category) that will drive the business?
- Brand Territory: what can make the brand distinctive in its current category?
- Brand Behaviour pillars and linkages across variants: how will the brand come to life for its stakeholders?
- Customer Proposition: how will the brand solve a problem and create both functional and emotional benefits for its consumers?
The anthrop™ model
wholon™
- A model for both communication & behaviour.
- The wholon™ model underlines chlorophyll’s belief that a brand is expressed not just in communication, but also in behaviour.
- Every brand has two aspects: the unchanging and the changing.
- The unchanging aspect refers to the timeless idea and belief system that the brand stands for. This idea is independent of the category that the brand exists in. This is an aspect that is internal to the brand and its owners.
- The changing aspects of the brand are how it comes to life, through what the brand says (brand communication) and what the brand does (brand behaviour).
- The totality of the changing and unchanging aspects is called the brand experience, and this is how all stakeholders of the brand engage and interact with the brand.
- The model wholon™ captures this essence, clearly showing how the idea at the heart of the brand (Brand Core) comes to life through changing brand communication and behaviour for all its stakeholders.
The wholon™ model
ideantity™
- An unforgettable expression of a brand’s essence.
- An ideantity™, unlike a logo, captures the essence of a brand, through a combination of brand name, visual idea and brand line.
- At chlorophyll, we believe that there should be no gap between what a brand believes in and its expression.
- An ideantity™ is a two-second communication that helps establish the brand idea. This is based on the idea of the ‘adaptive unconscious’ as proposed by Malcolm Gladwell in his seminal text ‘Blink’.
- This states that as human beings, we have an emotional response to any stimulus, before a rational response. Therefore, it is critical that any communication tool establishes this emotional connect with its users at first exposure, such that it occupies a distinctive place in the most expensive real estate on earth, namely, human memory!
- An ideantity™ represents the idea behind the brand, rather than the category. Therefore, it makes it instantly distinctive and differentiated in any category.
The ideantity™ model
litmosi™
- India’s first corporate brand alignment tool.
- litmosi™ is intended to provide a roadmap to building an organisational culture, where values and behaviours are perfectly aligned.
- It is based on chlorophyll’s study of organization's worldwide; the options of beliefs and practices have emerged out of this study. Its objective is not to create a ‘formulaic company’ based on the "one size fits all" principle. For example, a CEO may believe that some of the beliefs or practices indicated in the list do not apply to their business or company. That is perfectly valid. The tool allows you to reject what is not applicable.
- litmosi™ points you towards the right questions. And its analysis is intended to point you towards the set of actions valid for your organisation, rather than giving you ‘standardised' solutions. As we said, litmosi™ is quick, insightful, actionable and affordable.
How the tool works
- In Step One, litmosi™ makes visible the gaps in alignment (if any) between your organisation’s beliefs and its behaviour (basically, does it walk the talk?).
- In Step Two, litmosi™ makes visible the gaps in alignment (if any) between your beliefs and your employees’ beliefs.
- litmosi™ then provides you snapshots of the emerging patterns.
- This provides the leadership with a clear action plan of where interventions are needed to align the organization's culture in a direction that is fitting with the intended values.
The litmosi™ model
- litmosi™
- Brand naming & ideantity™
- Manufacturing
chlorophyll innovation lab™
- The crucible of innovation beyond brands.
- The innovation lab fosters innovation by creating innovative products, solving ‘wicked’ problems through a customised innovation dash and creating an innovation culture in organisations.
- Our definition of innovation is pretty simple: the ability to make cross-connections to create revolutionary solutions.
- To make these cross connections, one needs a diverse set of ideas, talents, technologies and an ability to cross-pollinate these.
- That is why we have set up India's first dedicated innovation collective.
- An ecosystem of 800+ global innovators that form fluid cross-functional teams to deliver moonshots for brands and businesses.
- The ecosystem includes technologists from MIT Media Lab, Artists from JJ School of Arts, Deep Learning focussed start-ups, virtual reality film-makers, neuroscience-based researchers and more!
What differentiates us from others?
-
Custom-built thinking
No cookie-cutter solutions. A five-member team assembled afresh for every problem statement. -
Collaboration at the core
No agency-client separation. Every solution is co-developed with the client and ensures execution viability right from the start. -
Turnkey solutions
We live by the ‘an idea is only as good as its execution’ principle. So, we take on end-to-end responsibility of bringing alive every idea proposed. -
Unique revenue model
We put our money where our mouth is. We have flexible revenue models based on performance, revenue sharing or equity ownership.
The innovation lab™ model
our unique offerings:
1. integrated brand engagement innovation
- We create: engaging integrated initiatives that merge the real world with the digital world.
- You get: exponential earned media that generates headlines, captures the imagination and inspires people to action.
3. business design or transformation
- We create: blueprints to create new business solutions or radically transform existing businesses.
- You get: increased market share, GTM strategies, UI/UX solutions, new business offerings, new revenue streams, improved business efficiencies.
5. innovation dash™
- We conduct: a proprietary two-day problem-solving dash to solve any clearly defined business problem.
- You get: guaranteed executable solutions co-developed by external and internal innovators along with the client’s team.
2. IP development
- We develop: ‘moonshot’ ideas to solve difficult business or brand problems that agencies or consultants can’t solve for you.
- You get: new or improved products, services, online or offline customer experiences, proprietary technology.
4. start-up culture within companies
- We develop: an integrated culture transformation programme focussed on creating a ‘innovation first’ mindset within companies.
- You get: idea incubation systems, open innovation platforms, employee engagement and campus connect programs.
6. idea incubation
- We help: incubate, fund and launch innovative solutions and ideas by students, independent innovators, entrepreneurs and thinkers via a unique innovation residency programme.
- You get: a platform to turn your ideas, prototypes or passion projects into viable solutions that create revenue and impact.
our unique offerings:
1. Integrated Brand Engagement Innovation
- We create: engaging integrated initiatives that merge the real world with the digital world.
- You get: exponential earned media that generates headlines, captures the imagination and inspires people to action.
3. Business Design or Transformation
- We create: blueprints to create new business solutions or radically transform existing businesses.
- You get: increased market share, GTM strategies, UI/UX solutions, new business offerings, new revenue streams, improved business efficiencies.
5. Innovation Dash™
- We conduct: a proprietary two-day problem-solving dash to solve any clearly defined business problem.
- You get: guaranteed executable solutions co-developed by external and internal innovators along with the client’s team.
2. IP Development
- We develop: ‘moonshot’ ideas to solve difficult business or brand problems that agencies or consultants can’t solve for you.
- You get: new or improved products, services, online or offline customer experiences, proprietary technology.
4. Start-up Culture within Companies
- We develop: an integrated culture transformation program focussed on creating a ‘innovation first’ mindset within companies.
- You get: idea incubation systems, open innovation platforms, employee engagement and campus connect programs.
6. Idea Incubation
- We help: incubate, fund and launch innovative solutions and ideas by students, independent innovators, entrepreneurs and thinkers via a unique innovation residency program.
- You get: a platform to turn your ideas, prototypes or passion projects into viable solutions that create revenue and impact.
our unique offerings:
1. Integrated Brand Engagement Innovation
- We create: engaging integrated initiatives that merge the real world with the digital world.
- You get: exponential earned media that generates headlines, captures the imagination and inspires people to action.
2. IP Development
- We develop: ‘moonshot’ ideas to solve difficult business or brand problems that agencies or consultants can’t solve for you.
- You get: new or improved products, services, online or offline customer experiences, proprietary technology.
3. Business Design or Transformation
- We create: blueprints to create new business solutions or radically transform existing businesses.
- You get: increased market share, GTM strategies, UI/UX solutions, new business offerings, new revenue streams, improved business efficiencies.
4. Start-up Culture within Companies
- We develop: an integrated culture transformation program focussed on creating a ‘innovation first’ mindset within companies.
- You get: idea incubation systems, open innovation platforms, employee engagement and campus connect programs.
5. Innovation Dash™
- We conduct: a proprietary two-day problem-solving dash to solve any clearly defined business problem.
- You get: guaranteed executable solutions co-developed by external and internal innovators along with the client’s team.
6. Idea Incubation
- We help: incubate, fund and launch innovative solutions and ideas by students, independent innovators, entrepreneurs and thinkers via a unique innovation residency program.
- You get: a platform to turn your ideas, prototypes or passion projects into viable solutions that create revenue and impact.
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