our work


Creating an international coffee shop experience for Visa applicants waiting at centres run by VFS Global, the world’s largest outsourcing and technology services specialist for diplomatic missions and governments.

The Baya Company

Creating a differentiated brand for a realty developer primarily engaged in redevelopment of Mumbai’s slums.
In redevelopment projects, precision is crucial. Precision that delivers long-term value and prevents a significant increase in homeowners’ living costs.

The Lalit

A brand name that stemmed from the promoter’s name and an ideantity™ that reflected the Indian God of Creativity! The brand name of the Grand Group was also changed to The Lalit Suri Hospitality Group.


A visual that, at first glance, looks like the letter a (a for ashiana), and, on closer inspection, reveals a baby in a mother’s safe embrace. Complemented by the brand line ‘You are in safe hands’.


A Mumbai-based retail jewellery brand that had been around for over four decades wanted to expand and connect with newer, younger audiences.


A new ideantity™: The visual of a maple leaf with dancing figures in the negative space, symbolizing the spirit of fun, along with the brand line ‘Uninterrupted Fun Supply’


Ambit RSM had divested RSM and renamed itself Ambit: an appropriate time to define clearly what this investment bank brand stood for.