Creating an international coffee shop experience for Visa applicants waiting at centres run by VFS Global, the world’s largest outsourcing and technology services specialist for diplomatic missions and governments.
Creating a differentiated brand for a realty developer primarily engaged in redevelopment of Mumbai’s slums.
In redevelopment projects, precision is crucial. Precision that delivers long-term value and prevents a signiﬁcant increase in homeowners’ living costs.
A brand name that stemmed from the promoter’s name and an ideantity™ that reï¬‚ected the Indian God of Creativity! The brand name of the Grand Group was also changed to The Lalit Suri Hospitality Group.
A visual that, at ﬁrst glance, looks like the letter a (a for ashiana), and, on closer inspection, reveals a baby in a mother’s safe embrace. Complemented by the brand line ‘You are in safe hands’.
A Mumbai-based retail jewellery brand that had been around for over four decades wanted to expand and connect with newer, younger audiences.
A new ideantity™: The visual of a maple leaf with dancing ﬁgures in the negative space, symbolizing the spirit of fun, along with the brand line ‘Uninterrupted Fun Supply’