Year: 2007



SEED Infotech, a software training institution with B2B and B2C operations, was on the verge of expanding to new markets around the world and needed to differentiate itself locally and globally.


Key insight

SEED was seen as an institution that went beyond training and helped candidates with life-skills to build careers.


Communication solutions

Helping SEED understand the difference between a brand name and a legal company name; followed by an ideantity™ that with great simplicity allowed you to SEE the differentiator!


other projects


Creating an international coffee shop experience for Visa applicants waiting at centres run by VFS Global, the world’s largest outsourcing and technology services specialist for diplomatic missions and governments.

The Baya Company

Creating a differentiated brand for a realty developer primarily engaged in redevelopment of Mumbai’s slums.
In redevelopment projects, precision is crucial. Precision that delivers long-term value and prevents a significant increase in homeowners’ living costs.