A Mumbai-based retail jewellery brand that had been around for over four decades wanted to expand and connect with newer, younger audiences.
When it came to jewellery, buyers were looking for an unusual blend of the traditional and the contemporary.
A contemporary new version of the identity, new store signage and new communication that revolved around the OMster. An ownable term coined to describe a prospect who believed in tweaking tradition in everything she did; who was ‘free-spirited’ but not irresponsible.
Creating an international coffee shop experience for Visa applicants waiting at centres run by VFS Global, the world’s largest outsourcing and technology services specialist for diplomatic missions and governments.
Creating a differentiated brand for a realty developer primarily engaged in redevelopment of Mumbai’s slums.
In redevelopment projects, precision is crucial. Precision that delivers long-term value and prevents a signiﬁcant increase in homeowners’ living costs.