As a brand, this holiday home project in picturesque Karjat near Mumbai lacked both: the articulation of a clear, unique beneﬁt and an identity that reﬂected this beneﬁt.
The key expectation prospective home-buyers expressed in the context of a holiday home was a set of facilities and activities that delivered “non-stop excitement”.
A new ideantity™: The visual of a maple leaf with dancing ﬁgures in the negative space, symbolizing the spirit of fun, along with the brand line ‘Uninterrupted Fun Supply’
New communication: Brochures, emailers, and a website that captured a sense of uninterrupted fun.
Creating an international coffee shop experience for Visa applicants waiting at centres run by VFS Global, the world’s largest outsourcing and technology services specialist for diplomatic missions and governments.
Creating a differentiated brand for a realty developer primarily engaged in redevelopment of Mumbai’s slums.
In redevelopment projects, precision is crucial. Precision that delivers long-term value and prevents a signiﬁcant increase in homeowners’ living costs.