Deﬁning clearly what it stood for at an overall brand level and at a speciﬁc product level in the Indian market.
Research revealed Borosil glassware’s strong associations: unquestionable quality overall, and its unique microwavable
A new brand line ‘Borosil. Or compromise.’ A mass media campaign that strengthened Borosil’s association with microwaveables and celebrated the goodness of cooking in a microwave.
Creating an international coffee shop experience for Visa applicants waiting at centres run by VFS Global, the world’s largest outsourcing and technology services specialist for diplomatic missions and governments.
Creating a differentiated brand for a realty developer primarily engaged in redevelopment of Mumbai’s slums.
In redevelopment projects, precision is crucial. Precision that delivers long-term value and prevents a signiﬁcant increase in homeowners’ living costs.