Year: 2011



Defining clearly what it stood for at an overall brand level and at a specific product level in the Indian market.


Research analysis and insight

Research revealed Borosil glassware’s strong associations: unquestionable quality overall, and its unique microwavable


Communication solutions

A new brand line ‘Borosil. Or compromise.’ A mass media campaign that strengthened Borosil’s association with microwaveables and celebrated the goodness of cooking in a microwave.


other projects


Creating an international coffee shop experience for Visa applicants waiting at centres run by VFS Global, the world’s largest outsourcing and technology services specialist for diplomatic missions and governments.

The Baya Company

Creating a differentiated brand for a realty developer primarily engaged in redevelopment of Mumbai’s slums.
In redevelopment projects, precision is crucial. Precision that delivers long-term value and prevents a significant increase in homeowners’ living costs.