Year: 2010



Avendus was eager to scale up its operations outside India, and were looking to institutionalize the brand’s disciplines worldwide.


Key insight

Not just the three co-founders, but the entire team and their clients were dissatisfied with ‘status quo’: each one aimed for a level of excellence that could become a global benchmark.


Communication solutions

The new ideantity™ reflected Avendus’s ruthless adherence to a higher level. chlorophyll also designed their website for the relaunch.


other projects


Creating an international coffee shop experience for Visa applicants waiting at centres run by VFS Global, the world’s largest outsourcing and technology services specialist for diplomatic missions and governments.

The Baya Company

Creating a differentiated brand for a realty developer primarily engaged in redevelopment of Mumbai’s slums.
In redevelopment projects, precision is crucial. Precision that delivers long-term value and prevents a significant increase in homeowners’ living costs.