Avendus was eager to scale up its operations outside India, and were looking to institutionalize the brand’s disciplines worldwide.
Not just the three co-founders, but the entire team and their clients were dissatisﬁed with ‘status quo’: each one aimed for a level of excellence that could become a global benchmark.
The new ideantity™ reﬂected Avendus’s ruthless adherence to a higher level. chlorophyll also designed their website for the relaunch.
Creating an international coffee shop experience for Visa applicants waiting at centres run by VFS Global, the world’s largest outsourcing and technology services specialist for diplomatic missions and governments.
Creating a differentiated brand for a realty developer primarily engaged in redevelopment of Mumbai’s slums.
In redevelopment projects, precision is crucial. Precision that delivers long-term value and prevents a signiﬁcant increase in homeowners’ living costs.