Year: 2012



Sharply differentiating Ashiana Housing in the context of Indian real estate companies called Ashiana in the same geographical markets and real estate companies with other names.


Research analysis and insight

In a market characterized by false promises and poor delivery, homeowners called Ashiana’s transparency “refreshing”; they believed they “were in safe hands”.


Communication solutions

A visual that, at first glance, looks like the letter a (a for ashiana), and, on closer inspection, reveals a baby in a mother’s safe embrace. Complemented by the brand line ‘You are in safe hands’.


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The Baya Company

Creating a differentiated brand for a realty developer primarily engaged in redevelopment of Mumbai’s slums.
In redevelopment projects, precision is crucial. Precision that delivers long-term value and prevents a significant increase in homeowners’ living costs.