Sharply differentiating Ashiana Housing in the context of Indian real estate companies called Ashiana in the same geographical markets and real estate companies with other names.
In a market characterized by false promises and poor delivery, homeowners called Ashiana’s transparency “refreshing”; they believed they “were in safe hands”.
A visual that, at ﬁrst glance, looks like the letter a (a for ashiana), and, on closer inspection, reveals a baby in a mother’s safe embrace. Complemented by the brand line ‘You are in safe hands’.
Creating an international coffee shop experience for Visa applicants waiting at centres run by VFS Global, the world’s largest outsourcing and technology services specialist for diplomatic missions and governments.
Creating a differentiated brand for a realty developer primarily engaged in redevelopment of Mumbai’s slums.
In redevelopment projects, precision is crucial. Precision that delivers long-term value and prevents a signiﬁcant increase in homeowners’ living costs.