Despite being a pioneer in training and education in India, Aptech appeared to have yielded thought-leadership to new brands: it needed a clearer brand territory, especially one that would hold true in 40 different markets where it was now operational!
The brand wasn’t just about training in IT or animation, it was the facilitator of talent, especially for those who had not made it to the top in formal education (which mainly depends on only one type of IQ).
The ideantity™ captured the idea of the ‘tiger within’ every youngster and invited them to unleash their true potential.
Creating an international coffee shop experience for Visa applicants waiting at centres run by VFS Global, the world’s largest outsourcing and technology services specialist for diplomatic missions and governments.
Creating a differentiated brand for a realty developer primarily engaged in redevelopment of Mumbai’s slums.
In redevelopment projects, precision is crucial. Precision that delivers long-term value and prevents a signiﬁcant increase in homeowners’ living costs.