Menu | Chlorophyll
2009

 

Opportunity

Creating a unique name and identity for India’s first aerotropolis in Durgapur, West Bengal: a city built around an airport. 

 

Research analysis and insight

 When it comes to cities, integrated development is a gateway to prosperity. 

 

Communication solutions

The name ‘Sujalaam’, a Sanskrit word that suggests abundance and prosperity. The reference points here are the words ‘Sujalaam Sufalaam’ from celebrated Bengali poet Bankim Chandra Chatterjee’s ‘Vande Mataram’ ( literal translation: Mother, I bow to thee). 
A new ideantity™ that comprises a city skyline nestled inside the Heliconia flower symbolizing the blossoming of development initiatives. With a brand line that focuses on integrated development: ‘A whole new world’.
A sound track that draws from the famous anthem and is embedded in the website as a meme!