Menu | Chlorophyll
Year: 2012

Opportunity

Creating an all-day dining restaurant brand for Shangri La, Mumbai (now rebranded Palladium Hotel).

The name Seven was chosen by the hotel management because it represented the seven islands of erstwhile Mumbai.

Communication solution

An ideantity™ where the letters of the name Seven are thread-like, representing different cuisines and flavours woven together. The second e in Seven is also the number seven in the Indian Devanagari script!