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Year: 2007



SEED Infotech, a software training institution with B2B and B2C operations, was on the verge of expanding to new markets around the world and needed to differentiate itself locally and globally.

Key insight

SEED was seen as an institution that went beyond training and helped candidates with life-skills to build careers.

Communication solutions

Helping SEED understand the difference between a brand name and a legal company name; followed by an ideantity™ that with great simplicity allowed you to SEE the differentiator!