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Year: 2008

Six youngsters from blue-chip finance firms wished to create a totally differentiated brand from scratch.

Key insight

As a securities and brokerage firm, the new brand would have an industry-redefining quality: a new religion of objectivism and measurability.

Communication solution

chlorophyll created an alphabet of 26 letters with mathematical symbols in it along with a brand name and a brand line that captured the ‘religion’!