Mr LC Singh, ex-TCS (India’s biggest IT brand) and a creative cybernetics visionary, wished to create a Solutions Integration & Management Consulting company (along with one of South Africa’s biggest banks and a $6 bn networking company).
The most fertile soil of new ideas is ‘nothingness’, a state of mind that is receptive to all inﬂuences.
A new brand name, an ideantity™ and a brand line that summed up the brand. (The insight for the visual was this: every time an egg is broken from outside, it destroys life. Every time an egg is broken from within, it creates life.)
chlorophyll created behavioural templates, customer service standards, a charter of leadership behaviour and metrics of success in 2007, as a part of brand rejuvenation.