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Year: 2013

Problem

As a brand, this holiday home project in picturesque Karjat near Mumbai lacked both: the articulation of a clear, unique benefit and an identity that reflected this benefit.

Key research analysis and insight

The key expectation prospective home-buyers expressed in the context of a holiday home was a set of facilities and activities that delivered “non-stop excitement”.

Communication solutions

A new ideantity™: The visual of a maple leaf with dancing figures in the negative space, symbolizing the spirit of fun, along with the brand line ‘Uninterrupted Fun Supply’

New communication: Brochures, emailers, and a website that captured a sense of uninterrupted fun.