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Year: 2013

 

Opportunity

The Rotary Dar Marathon began as a charity walk in 2009, and has, over the years, evolved into an annual event that supports various charities.

It was necessary to create a visual identity for the event that captured its uniqueness.

Research analysis and insight

The event evokes a tremendous sense of belonging and pride in Dar-e-Salaam residents.

Communication solution

A new ideantity™ that cleverly uses the map of Dar-e-Salaam shaped like a shoe!