CLP India, a power generation company, is part of the CLP group headquartered in the Chinese mainland. Creating an identity of its own in India was critical in the context of the country’s changing political and business dynamics, especially in the power sector.
Extensive research among stakeholders in India and China revealed that the corporate brand had “redeﬁned several category expectations in India”.
A new ideantity™: A dramatic merger of the quintessential power symbol with the illustration of a man in pursuit of excellence. Complemented by a brand line: The power of new standards.
Communication to a diverse employee stakeholder group: Launch events that dramatized what the company stood for in India, and made its values vivid.