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Year: 2010

 

Problem

A specialist in financial restructuring in India, Brescon’s logo did not communicate what it stood for.

Research analysis and insight

Brescon’s recommendations are always based on an accurate analysis of different viewpoints and situations.

Communication solutions

A new ideantity™ : A half-full or half-empty glass representing the different viewpoints and business environment aspects that Brescon interprets objectively. chlorophyll then created a brochure, a website and an ad that focused on Brescon’s ability to interpret business situations.