From an Association of Persons run by brokers themselves, BSE, Asia’s oldest stock exchange had decided to become a corporate entity with a proﬁt objective. A new identity that reﬂected what it stood for was the ﬁrst step in its transformation journey.
Seamlessness in operations was crucial in the context of all stakeholders.
We created an ideantity™ with an ambigram that reﬂected seamlessness, communication that completely changed how the exchange was perceived by a range of stakeholders, even employee workshops that helped them live up to the brand’s truth!
An ambigram that reﬂects the seamlessness between BSE’s stakeholders: listed companies, brokers, investors, employees.
An ambigram is a graphical ﬁgure or an inversion that spells out a word not only in its form as presented, but also in another direction.