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Year: 2010

 

Opportunity

Avendus was eager to scale up its operations outside India, and were looking to institutionalize the brand’s disciplines worldwide.

Key insight

Not just the three co-founders, but the entire team and their clients were dissatisfied with ‘status quo’: each one aimed for a level of excellence that could become a global benchmark.

Communication solutions

The new ideantity™ reflected Avendus’s ruthless adherence to a higher level. chlorophyll also designed their website for the relaunch.