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Year: 2010



Despite being a pioneer in training and education in India, Aptech appeared to have yielded thought-leadership to new brands: it needed a clearer brand territory, especially one that would hold true in 40 different markets where it was now operational!

Key insight

The brand wasn’t just about training in IT or animation, it was the facilitator of talent, especially for those who had not made it to the top in formal education (which mainly depends on only one type of IQ).

Communication solutions

The ideantity™ captured the idea of the ‘tiger within’ every youngster and invited them to unleash their true potential.