India's first end-to-end brand consultancy | chlorophyll
The chlorophyll innovation lab was set up in June 2016 to create brand salience disproportionate to investment through the use of human insights linked to advances in technology. It harnesses chlorophyll’s brand thinking honed over 200 brands and tethers it to interactive opportunities created by new technologies.
Chitresh Sinha, CEO, explains it well. “Both the meaning of brands and the process of branding have seen a tectonic shift. It is triggered by the ability of every consumer to become a creator, a respondent, a correspondent, an investigator, a cheerleader, a critic, a hero even…all facilitated by the web, social media and the mobile explosion. Our dream is to become the go-to consultancy that goes beyond every medium… and invents a new experience for any brand for any consumer.”
One of its most ambitious projects is The Mumbai Portal.
The Mumbai Portal is a real-life portal that facilitates inspiring interactions between people. People who have pushed the boundaries of the human spirit to do something that has power to inspire millions around the world. More importantly, it will connect those, who, on an ordinary day wouldn’t be able to meet.
The Mumbai Portal will be open between January 12 and January 15, 2017. In addition to the pre-scheduled sessions, there are open sessions when anyone and everyone can interact with people from around 20 countries like USA, Germany, Iraq and Afghanistan.