Menu | Chlorophyll

India's first end-to-end brand consultancy | chlorophyll

Innovation Lab logo

Who are we?

chlorophyll innovation lab is India's first
dedicated brand innovation collective.
An ecosystem of 80+ global innovators form
fluid cross-functional teams to deliver integrated brand innovations.
The ecosystem includes artists from JJ School of Arts,
Technologist from MIT Media Lab, Deep Learning focussed start-ups,
virtual reality film-makers, neuroscience-based researchers and more!

What we do?

We always start with a medium-agnostic big idea and bring it alive
in the most innovative way possible.
We ensure that each project
that we work on fulfills the below criteria:

1. Makes meaningful social impact

2. Is based on a unique cultural/brand insight

3. Integrates the physical and digital worlds

4. Delivers earned media ROI of at least 30X

5. Is always multi-dimensional in execution
(uses a combination of atleast two or more diverse
innovations/art/technology/human experiences)

Our detailed website is going to be up soon,
in the meanwhile do take a look at
our creds.

Our Work

Here are some examples of our work

The Mumbai Portal:
Connected Mumbai to 21 other countries via
India's first immersive, live full body conversational experience.
Know more

The Inspiration Medal:
A 'world first' in marathon history.
Rewarded both, the marathoners and their inspirations.
Know more

A unique innovation platform for Bajaj Electricals that solves
real world challenges while rewarding innovators with royalty deals.
Know more

Cocktail bot:
An automated cocktail maker that marries hardware and software innovation to merge
machine learning, artificial intelligence and mixology to create drinks.
Coming soon!

Creating Mumbai's first curated food experience centre.
Coming soon!

Our offereings

Innovation dashâ„¢
A unique synectics and design thinking workshop that delivers
tangible results to any specifically defined brand challenge in just 6 hours!

Brand engagement
Innovation-led one-of-a-kind consumer engagement that
delivers disproportionate earned media for brands

Employee and campus engagement
An automated platform to create unique brand engagement and
innovation programs to engage with employees

Also get direct access to engage over 1 lakh
campus ambassadors in over 660+ colleges across India

Culture transformation
We create an immersive program using our hands-on methodology
to bring alive innovation as a culture within companies

IP development
Our unique ecosystem of innovators creates IP (as products and services) for brands

In the news

The Hindu

Zee Business


The Better India

Business World

Get in touch

If you are a creator looking to marry your passion
with your expertise then drop us an email at

If you are a brand looking to bring alive innovation
in unique and engaging ways then drop us an email at